E-Marketing Tools for HR Marketing in Relation to HR Managers and Employees

DOI: 10.56815/IJEMS.V3.I2.2023/14-21

Abstract

Due to its ability to improve interaction and communication between HR managers and workers, e-marketing solutions have become crucial in the field of human resources (HR) marketing. This essay examines the value of e-marketing technologies for HR marketing, highlighting their usefulness in bridging the communication gap between HR specialists and workers. This research shows the impact that different e-marketing technologies have in improving interactions between HR managers and employees, recruiting efforts, employee engagement, and talent retention by looking at social networking platforms, email marketing, and HR-specific software. This research highlights the influence of different e-marketing techniques on interactions between HR managers and employees, recruiting efforts, employee engagement, and talent retention by examining social networking platforms, email marketing, and specialised HR software. In the current digital era, e-marketing solutions have become essential for establishing contemporary HR strategies, dismantling established boundaries, and promoting more meaningful relationships.