A STUDY IN ANALYSING THE KEY FACTORS INFLUENCING THE CUSTOMER LOYALTY AMONG CELL PHONE USERS IN BENGALURU CITY . Int. J. Engg. Mgmt Sci. [Internet]. 2024 Nov. 17 [cited 2025 Sep. 13];:150-8. Available from: https://ijems.online/index.php/ijems/article/view/183