https://ijems.online/index.php/ijems <p style="text-align: justify;"><strong>International Journal of Engineering Management Science (IJEMS)</strong> is an <strong><strong style="color: blue; font-weight: bold;">Open Access, Referred, and Peer-reviewed International</strong></strong> journal, <strong>Impact Factor: 0.6. </strong>Presently, IJEMS publishes <strong><strong style="color: blue; font-weight: bold;">two issues in a year</strong></strong>. The prestigious international editorial team reflects the spacious spectrum of subject coverage in the journal. IJEMS is dedicated to publish high-quality research article, review article, short communication, case report, poster, slide notes, and conference materials.</p> <p style="text-align: justify;">IJEMS aims to give its contribution in state-of-the art research studies &amp; activities in advance innovative areas, which cover topics in a wide range of engineering, science and technology with the latest outstanding research &amp; developments but not limited to.</p> <p style="text-align: justify;">The manuscripts are evaluated by editorial review process headed by editor in chief. The journal system primarily aims to bring out the scientific research endowment from academia, practitioners and research scholars. All accepted manuscripts must be prepared in English language and are subject to a strict and fair editorial review process. Generally, <strong><strong style="color: blue; font-weight: bold;">accepted papers will publish and online within 2~3 weeks based on acceptance followed by soft copy in PDF format &amp; publication certificate</strong></strong>. The journal encourages submissions related to the scope &amp; related fileds.</p> <p><strong><strong style="color: blue; font-weight: bold;">Mandatory disclosure for authors:</strong></strong></p> <p>Contributions must be original, not previously or simultaneously published elsewhere, and are critically reviewed before they are published. Papers, which must be written in English, should have sound grammar and proper terminologies. Authors must follow all ethical guidelines for academic publication and standard plagiarism policy.</p> <p>The published papers are made highly visible to the scientific community through a wide indexing policy adopted by this online international journal. Hence, they can freely be accessed and utilized by everyone for the development of science and technology and management. Being a part of an eco-friendly community, favors and promotes e-publication of papers to truly present itself as an online journal.</p> <p>How to submit the manuscript‼</p> <p><strong><strong style="color: blue; font-weight: bold;">Article submission process:</strong></strong></p> <p><strong><strong style="color: blue; font-weight: bold;"> Direct submission to Editorial office through email : editor@ijems.online</strong></strong></p> RIVER PUBLICATION HOUSE & MEDIA en-US International Journal of Engineering Management Science 2799-1865 https://ijems.online/index.php/ijems/article/view/190 <p>In the modern era of digital marketing, customer loyalty is critical for organizational success. Such firms are able to ensure consistent <br>revenues, gain a better brand reputation, and minimize costs by adequately strengthening their bonds with customers. This study <br>explores the nature of client loyalty from the prism of digital marketing considerations with a focus on psychological and strategic <br>factors that help engender loyalty. It supports key aspects of consumer involvement, technology adoption, and building trust. At the same time, it highlights the importance of loyalty as well using augmented reality, data analytics, and search optimization. The above article sets out practical solutions to enhancing brand loyalty to create a competitive edge in an increasingly evolving marketplace. Firms can optimize sustainability, enhance efficiency, and create a strong consumer base by paying attention to contemporary digital trends. This discussion points out that loyalty is not a characteristic but rather a significant resource that is important for long-term success.</p> <p>&nbsp;</p> Senthil Dhevi P.Pramilamani Yamini Shree Vallabh Kulkarni Copyright (c) 2024 Copyright@Authors https://creativecommons.org/share-your-work/cclicenses 2025-01-25 2025-01-25 2025 1 1 3